RIM and Microsoft admit that the dominance of the iPhone in the mobile market has left them playing catch up
RIM and Microsoft admitted this month they are playing catch-up in the market with iPhone vendor Apple.
In a Q&A session at the 'Connect!' technology summit in London recently, hosted by service provider Azzurri for its partners, Microsoft UK head of mobility Phil Moore said Apple entered the market in 2007 with a fresh approach that holds sway in the consumer market still.
"We’re still playing catch-up. When Apple came on to the scene a couple of years ago, it threw away the rulebook and reinvented it. We unfortunately don’t have that luxury. It’s true, Apple caught us all napping. It launched something that was very iconic, new and unseen with a very good user interface."
Meanwhile, RIM director of solutions and alliances marketing EMEA Rory O’Neill said: "If you look at the manufacturers that are doing well in this market, it’s the ones that have a fully integrated system between hardware, software and network services.
"What Apple has done successfully is accelerate the importance of the smartphone compared to just the mobile. People are making decisions on what they want their phone to be and Apple has enabled the enterprise market to see what’s possible. Apple has been a catalyst for us all in understanding the phone as a platform can deliver and enable people to do what they want."
Both of these companys have have made the right move by understanding the challange infront of them, they are more on the right road understanding what they need to adapt to. Others like Nokia and Sony Ericsson need to gain this understanding and fast if they are going to react while they still can.
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