Vodafone UK were in full "social cleanup" mode on February the 5th after an employee at there customer service center in Stoke posted a homophobic comment on twitter! (please see picture)
In an attempt to limit the public-relations damage, Vodafone replied individually to everyone who inquired about the tweet with this message: "We weren't hacked. A severe breach of rules by staff in our building, dealing with that internally. We're very sorry." The company also announced that the employee had been suspended "until further notice."
Vodafone's eminently sensible response seems to be working. A poster called denny, for example, sent this tweet Friday: "Just spotted all the excitement about your account today...hope it doesn't cause any serious changes, you do a great job."
Our only question here at newmacgeek.com is why has the culprit only been suspended not fire as this a clearly one of the worst examples of poor customer relations that will damage the reputation on vodafone in the short term.
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